Posts in “The Fundamentals” category
Creating an effective brand and successful advertising material requires more than just a pretty wrapper. You can end up spending time and [a lot] of money trying to sell your services and eventually you’ll get a sale. But as we like to say, advertising without a marketing plan and a strong brand story is like driving your car blindfolded. Eventually you’ll hit something (yikes) and will you end up where you wanted to go? Read more.
When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why. Read more.