A long, long time ago, two marketers were born into the world of corporate and advertising.
They built their skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.
One day they said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“
And they realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not marketing. It was a bit like watching someone drive a car blind-folded.
So they set out to change that. They created The Marketing Lab to give people real-world, practical strategies for their business – not for every business – that would propel their sales and marketing activities forward.
This is The Marketing Lab – where creative ideas are met by considered planning and balanced against commercial realities.