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About
MLAB

Starting a marketing revolution. One cat picture at a time.

We started The Marketing Lab for a very simple reason – to provide small businesses in New Zealand with better marketing advice.

We don’t just build websites or take cool cat photos. We solve marketing problems and give our clients the confidence and direction to make better use of their marketing dollar.

We’re on quest to make tailored marketing advice accessible to all small businesses. And if we have to use a cat picture to do that? Well you can call us Fluffy. We’re in.

Our story

A long, long time ago, two marketers were born into the world of corporate and advertising.

They built their skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.

One day they said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?

And they realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not marketing. It was a bit like watching someone drive a car blind-folded.

So they set out to change that. They created The Marketing Lab to give people real-world, practical strategies for their business – not for every business – that would propel their sales and marketing activities forward.

And they hired the best mommas, poppas and people they could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well.

This is The Marketing Lab – where creative ideas are met by considered planning and balanced against commercial realities.

Michegro Chisholm

Chief Strategist

Michegro Chisholm

Chief Strategist

Laser sharp and lightning quick, Michegro is an award-winning marketing strategist. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. She’s also wickedly funny and a demon on the D floor.

Kelly Brown

Director of Details

Kelly Brown

Director of Details

Fastidious, detailed and centered, Kelly does pricing, product design and packages perfectly. Having built and sold businesses and as a co-owner of two currently, Kelly understands and gets small business. She also has an incredibly infectious zest for life.

Caroline Searle

Marketing Technician

Caroline Searle

Marketing Technician

Caz brings a wealth of marketing knowledge and skills perfect for MLAB clients. Throughout her career she has supported small businesses to succeed here and abroad. Underneath her calm, sweet demeanour is a fierce, driven, ocean swimming, Shakti-mat-taming momma.