Delivering real marketing solutions to real business problems since 2015.

The Marketing Lab has worked with our team at Criffel for over a year. We run a diverse business with multiple arms: it was imperative then that any marketing partner could look for opportunities across the business structure, finding areas of consolidation and efficiency as well as identifying the best way to spend our marketing time and dollars. This is what the MLAB team have done. 

Taking a whole of business approach to marketing is just one strength, we also benefit from their creative strategy and story-telling.

Mandy

Director,

Criffel Station

The Marketing Lab don’t just look at the cosmetics of a brand, they want to know who the company is, who are their employees, what do their employees think of the business, who are their customers?

They want the whole story.

By getting to know our company, The Marketing Lab were able to uncover the essence and heart of our business and then use this to develop a brand to represent us.

The knowledge, skill set and creativity that The Marketing Lab has is so inspiring… and we are really looking forward to carrying on our relationship

Jeff

Owner,

Casa Construction

The Marketing Lab quickly established a brand story and built a brand look that was spot on.

We then took that to market in an easy to understand, and follow, systematic process.

Their structured approach is easy to follow and is repeatable. They know their stuff and the recommendations work.

We'd spend years learning what they implemented for us in months.

Patrick

Owner,

Coffee Capsules 2U NZ

We engaged The Marketing Lab to execute what we thought was an impossibility. We had previously attempted to develop our brand and online presence through other channels and been dissatisfied the experience. And our business was already successful based on a platform of discretion and non-promotion.

Michegro and her team listened to our perceptions of our business and articulated them to the rest of the world in a manner that we happily present and repeat to our clients on a weekly basis. Along the way, they pushed us to progress beyond our existing approach, while also working respectfully around the non-negotiable elements that form part of our core.

We could not be happier with the result.

Lee

Director,

West Coast Capital

When Avfoil came to The Marketing Lab, we were not Avfoil we were an idea, a concept, a product with no name. The Marketing Lab helped define our company description and the development of our name that is now live, and well received. The advice was on point and a good match for our mission.

Sacha

Director,

AvFoil Limited

The Marketing Lab find solutions. They approached my complex marketing conundrum with determination, passion and faultless professionalism.

They teased out my preferences, gently steered me away from bad ideas & delivered a brand which is a perfect fit.

Keri

Owner,

All The Words

The Marketing Lab has worked on several projects for our companies and has bought a strategic clarity to the marketing process.

Their skills at the highest level are complemented by a willingness and ability to execute marketing plans in an effective and practical level.

Phil

Director,

BMS

Michegro is an expert in her area. She is incredibly competent and guides with brilliant interpersonal skills. I would call her a ‘guru’ and this is no exaggeration!

Ralph & Claudia

Directors,

Change to Green

I absolutely recommend these guys to any business owner.

Having The Marketing Lab focus on the strategic marketing direction has allowed me to spend more time in other parts of my business.

Their recommendations are insightful, considered, well detailed and structured in a manner that's easy to implement.

I'm no longer wasting 50% of my marketing spend on ineffective methods. And I'm already noticing a stronger brand presence in my chosen markets.

Tim

Director,

Hurley Mortgages

We were a bit nervous to do a refresh of our brand and look, as the saying goes, if it ain’t broke why fix it?

But The Marketing Lab took their time to really listen and understand who we are, how we’ve grown over our first seven years in business and where we want to go. They translated this into a clear plan forward, briefed and selected the graphic designer who put the first stage into colour and graphics for our signage and shop, capturing our essence and vision perfectly.

We’ve had great feedback so far and looking forward to bringing the next stage to life.

Jon & Alice

Owners,

Black Peak Gelato, Wanaka

The Marketing Lab has been working with us for the past couple of years and have significantly increased our social media presence through a clever and well-thought strategy.

Their experience across a wide range of industries has been hugely beneficial to our company expansion.

Piers

Piers, Director,

Stretch Tents Auckland

The Marketing Lab understand what we are after. They quickly formed part of the team and work across the business. They are efficient and reliable when it comes to delivering the work we need.

Their honesty and upfront approach is appreciated and keeps us all on our toes!

Tony

Project Director,

Joseph & Associates